Channel Marketing Manager

Company Name:
Management Business Solutions
TITLE: Channel Marketing Manager
LOCATION: Grand Rapids, MI
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Visit our website: www.mgmtbsolutions.com
Management Business Solutions (MBS) is seeking a Channel Marketing Manager for a client in Grand Rapids. This individual will be responsible for developing and managing programs to improve channel penetration, increasing channel recruitment, and increasing revenue through the indirect channel.
Design policies and objectives for channel partner programs
Develop channel programs and program materials to increase channel penetration and growth (in revenue and number of partners)
Provide guidance to ensure sales, marketing, production, and IT activities are aligned to best support growth
Assist with conducting market research to identify opportunities for increased channel partnerships and sales
Launch new products and services into the channel through new product introduction process, including training
Create and maintain channel marketing materials to help channel partners sell products and services
Create plan to recruit new channel partners across the United States to increase geographic coverage and market penetration
Bachelors degree in marketing, business, or a related field required
5 years of channel marketing or similar experience; B2B highly preferred
Ability to work cross functionally and influence various functions to achieve goals
Strong project management, problem solving, and analytical thinking skills
Exceptional written and verbal communication skills
Strong business acumen, management, and marketing communications skills

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