Associate Global Marketing Brand Manager - G.I. Joe
At Hasbro we re changing the face of play and entertainment. We re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90
years and we believe the best if yet to come.
We're seeking an Associate Global Brand Marketing Manager to join our G.I. Joe team!
A day in the life as an Associate Brand Manager
As a digital first thinker, creative consumer marketer and brand developer you will help lead the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile brand.
You will:
- Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business
- Use social insights to help drive product innovations through the system to better meet consumer demands
- Demonstrate creative thinking and use consumer insights to drive product innovations and better meet/exceed consumer demands
- Assist in development of overall go-to-market product strategy
- Assist in development of primary assets for advertising and other marketing communications
- Partner with regional marketing teams to understand business needs, retailer trends & challenges, share best practices, identify growth opportunities, and provide guidance on local plans
- Create go-to-market template to deliver global marketing materials to regional level:
- Provide timely and consistent communication of brand activity and key information to internal business partners
- Oversee regional merchandising activities relative to category plan.
- Become the global consumer insights and competitive market segment specialist and demonstrate insights on product line
- Align premier content and storytelling with strong commercial plans
What you ll bring:
You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out and creatively and positively respond to pressure beyond your control and still make things happen. You are trend-savvy and think broadly about the competitive landscape. You have an entrepreneurial spirit but excel at demonstrating that within a corporation the ultimate entrepreneur. You experiment and take risks, even when there is a chance of failure. You re comfortable searching outside formal boundaries to improve the status quo. You are passionate about future trends that will influence how industries change and evolve. You actively seek and listen to diverse points of view. You are a proactive, high energy, collaborative, and responsive team member with both a strong creative and financial acumen and strategic-based judgment.
Education and Experience
- 3-5 years of progressive experience supporting a fully integrated marketing program, or equivalent
- Bachelors Degree in Marketing, Advertising or related field, or equivalent
- MBA preferred
Hasbro s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here s a look at what your benefits package may include:
Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!
Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
Estimated Salary: $20 to $28 per hour based on qualifications.
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